The year 2015 witnessed the best wave of migration of war refugees on the earth due to the fact the Second Earth War. So we asked ourselves: Can a milk brand essentially enhance persons's empathy regarding the refugees? This lead us to our concept: The Friendship breakfast.
This public consciousness marketing campaign was brought to lifestyle by earned media plus a coalition of actors from business enterprise and civil Culture. The end result was a 65% rise in Swedes’ attitudes to sharing the wheel.
In this particular EEA category, we honour PR & Comms campaigns or tasks that contain individuals, their viewpoints, voices, Concepts and Views for greater outcomes and amplified good communications dynamics.
When HSBC launched gender neutral titles for customers, it was a small but substantial policy transform for that LGBT+ Local community. We worked with trans employee Stuart to inform his story in an inspirational bit of online video, reaching 1.
Philip Morris Worldwide’s new vision to structure a smoke-totally free foreseeable future comes to existence in the contemporary new corporate Site. You practical experience how PMI invests in its employees as well as their Concepts, enabling them to increase professionally and personally.
The chemical and plastics sector has to become a lot less depending on fossil means such as crude oil. Covestro sees itself being a frontrunner in developing and utilizing sustainable different raw resources like vegetation and CO2.
Only 35% of Norwegians realize that the Sustainable Improvement Targets exist. Without far more awareness Now we have very little possibility of achieving the goals. To enlighten the people we designed the globe’s first correct Worldwide Plans summit – on top of a few of Norway’s most stunning mountains, at nighttime.
It is a story of a worldwide company mission, to put a smile with a billion faces, established in movement within the West Balkans. We researched what makes people today smile and developed a bring about marketing campaign within the brand name, uniting efforts and combining many modern platforms, Along with the purpose to improve the residing and studying ailments of around eight,000 teenagers in university student dorms across Serbia and Bosnia.
By way of social networking we bought the eye in the target audience and managed to interact them in a competition to find the «Scatterbrain in the 12 months». The marketing campaign designed recognition with regard to the new productand reached the product sales aims.
Breaking News Now marks the kick-off with the European Excellence Awards! Yes, you go through that suitable, we are back – and we're very energized to rock this 12 months's #EEA2024 Competitors along with you! This year’s #EEA2024 is ready to become all the more thrilling than in advance of. Prepare, because it may be a great experience!
How will you tackle deeply-held consumer perceptions about the quality of in-flight catering to provide a competitive edge for among get more info the list of earth’s foremost Airways?
Personal shoppers can hardly differentiate involving the varied parcel company providers. With our marketing campaign, we captivated attention to our give and established ourselves aside from the competition.
The best communications strategies or tasks reflecting the developing worth of athletics & Way of living are going to be recognised in this EEA class.
We created a brand new slogan in addition to a symbol to celebrate twentieth anniversary of our Breast Most cancers Crusade venture, quite possibly the most comprehensive and longest-winded Girls’s well being task in Turkey.